“Creativity without strategy is called art. Creativity with strategy is called advertising.” -Jef I. Richards

Many marketers’ first inclination for determining strategic direction is often to begin with the textbook 4-P’s approach (Price, Product, Promotion, Placement). While we are fans of the Quadruple-P here, we take a broader view of the situation analysis framework to include significant elements like the company, competition, customers, and brand.

Welcome to The O’Connor Group, where we uncover the power of your brand through ambidextrous thinking. We partner with our clients on any project to determine measurable objectives, thorough situation analyses, and the right strategic direction to unleash our creativity.